Posted 3 days ago in digressions
Posted 5 days ago in press
Posted 1 week ago in geek
Posted 1 week ago in press
Putting things in perspective, I believe the issue about the Google PR numbers game is at most, a relative discourse. Yuga says that bloggers should not rely on Google PageRank and Riz exposes the idea that PageRank is a wonky statistic.
Let me give an analogy of how Google PageRank works in the light of print industry. In the beginning, a lot of media buyers would rely on ONE thing when it came to advertising on print. That THING would be the claimed circulation figures that a publishing sales team would present forward. Anybody could claim a readership of 10,000 copies nationwide but in reality the print run receipt would only amount to 1,500 copies. How bad! How evil! But why is this done? There would be such arbitrary things to consider such as pass on readership figures which were all transcribed from an in house formulae which nobody had any idea how it was calculated.
Magazine stand visibility was another thing. So many of the same mag issue adorned the wooden displays at bookstores. Did it mean that the magazine sold well? No. Not really. It could simply mean that the particular issue was overstocked. There was so much market visibility BECAUSE there was very little conversion to sales. And magazine stands wouldn’t care less anyway as they stock on consignment.
What’s my point? There are so many things going on when it comes to determining what really brings influence forward. A magazine may only have 1,000 readers but what if their ads are all targeted towards the market? Advertisers still don’t realize this because the truth is, they don’t want to, and don’t have the time to dwell on such things. That’s the broker’s job.
The Google PageRank issue is proof that the online publishing / advertising industry is still in its infancy. PageRank, Technorati links, actual traffic … these are but figures which are arbitrarily defined by the industry as measures for influence and reach. But there has to be a system somewhere – a system that’s easy to understand and Google has made that system a no brainer for advertisers to grasp, using a scale of 1 to 10. And hey, who can contradict the number 1 company in the world? That’s advertising made simple.
EDIT: Review of first issue here.
EDIT: Read today in the Philippine Start that Playboy Philippines will be launched on April 2 2008 at the Sofitel. The editor in chief is Beting Laygo Dolor. There will be no nudity as being daring is not a mark of success. Playboy Philippines will contain articles in good taste written by at least 5 Palanca award winners and will be very tasteful.
Though I am not updated with the rumor mill on this development, it seems that Playboy Philippines will allegedly make its way to local shores as the buzz in the industry states late this year.
Rumor or not, the scenario puts forward a lot of questions that demands a lot of answers. First, will the overused argument of “free speech” rule over the CBCP? Second, what will happen to leading men’s titles such as FHM, Maxim and UNO? Will that “raise the bar” for explicit nudity in these magazines too? Third, what exactly will Playboy Philippines have to offer? If it is going to be a “toned down” version of what Playboy is everywhere else in the world, then what’s the point of bringing in the franchise?
Was Mark Verzo correct after all when he said that Filipino males are indeed sex addicts?
Taken from Equinox at the 70th floor of Swissotel. After an eye opening press conference and performances from the local talent, a few of us went out for some drinks before calling it a night. Media workshops tomorrow!
I wrote a few things about this afternoon’s Nokia Go Play event at Cellphone9:
During the media party, I was stunned by one particular performance by Corrinne May. Her music is eloquent, flowing, evangelical, and passionate. Her latest album is titled Beautiful Seed.
P.S. The Hainanese Chicken is to die for.
On Tuesday, roughly five days from now, there will be a huge blogger event at Taste Asia. Over a hundred and fifty bloggers will be there in attendance. Wouldn’t this be a great opportunity to network with other bloggers? Jeremy Wright of Ensight gave some good advice several months ago as he gave away b5media calling cards that had the name of the event listed onto the card apart from his other information. This helps other people recall where they met you just by looking at the card.
All in all, there will be a truck-load of opportunities for bloggers to get to know other bloggers. Wouldn’t it be remarkable if you did one thing to blow all 150 bloggers away?
I’d just like to remind everyone of the details on where to meet up and how to get there. Markku and I are meeting around 11:30 AM. If you feel like joining us earlier, do contact me or Markku. I have the full details of the meet on this post.
Jerry will be modeling for us and she is planning on bringing some of her cosplay friends. Frankly I’m a little nervous about the ratio of photographers and potential models since I really don’t know how many will turn up. But nonetheless, everyone is excited to meet up and that is what counts!
From last count, we have two or three lomo wielders and about two dSLR users coming along.
After the shoot, we can all hang out and talk about the ruminations and ramifications of life.
About a year ago I wrote an entry on why or why we should not have sexy girls grace the cover of gadget magazines.
It dawned on me after a year of enlightenment that the issue of sexy girls can be the best way to explain white hat SEO tactics. White hat SEO — as opposed to black hat SEO tactics.
The actual line between the two is quite thin, but, Black Hat SEO refers to things that are considered dark, or spammy, while White Hat SEO refers to “good” SEO. I determine Black Hat SEO as anything that, A. breaks any search engines rules, B. effects the users experience on the site for the worse, or C. shows different content to different user-agents. [source]
Liken your magazine cover to your website and the magazine stand to the search engine. Sexy girls on the front cover of gadget magazines (or any magazine that holds a demographic filling in the “prime of youth”) is supposedly a magazine stall differentiator – the “sexiness” is supposed to “make the magazine rank higher in terms of visibility on the news stand.”
So how then do you differ black from white hat SEO in this case? Well the clincher is all in the context (again) of how the sexiness was executed. Bikini for summer issue? Check. Bikini for no reason at all? Ugh. The “black hat” comes in when the magazine becomes invaded by sex when in fact its focus is actually far from what its niche is supposed to be. A gadget magazine that has boob-clad “lady sexy” can surely ruin the reading experience.
Buy the latest issue of Mobile Philippines with the attractive, wholesome and geeky Iya Villania on the cover
Two Geishas. The G Flight, if I may. Two distinct profiles.
On the left is a layered cake. If there was such as thing as nursing a chocolate cake, this would be the same thing, in liquid form. There is a distinct bitterness, one that I am normally not fond of, that is mitigated by dark chocolate. And as the coffee cools, the chocolate gets darker and darker. What a profile — smooth, clean and chocolate-y. I could drink this everyday.
Smart announced its latest offering: iPad Air with LTE starting at PHP 1,499 per month (w/ initial cash out of PHP 5,000.00). Oh noes, too many choices! Do you get the iPad mini or the iPad Air? Both of these come with crisp Retina display with the only noticeable difference being the size — the iPad mini has 7.9 of screen real estate while the iPad Air has 9.7 inches.
The slim and sleek design of the iPhone 5 had you believing in love at first sight. With a larger screen to accommodate the multitude of apps you can’t live without and the thinner case that is a perfect fit for your hand, you can’t believe you ever owned any other phone. You don’t think there is anything that could make the iPhone 5 any more perfect. But then, just when you think it couldn’t get any better, you see something you just can’t believe.
When friends ask what it is like to take a camera down into the deep, I always tell them that it is quite similar to bringing down a 6 pound darkroom. Playing with light underwater can get rather tricky as instead of just dealing with the invisible air between you and the subject (on land), in the water, there’s an entire water column that separates you and the subject. And light. Light comes from the sun, which is directly above you and fades to black as you go deeper. The first color to vanish as you go deeper is red which is why new divers who get cut or bruised underwater panic upon seeing that their blood has turned green. Nope they’re not poisoned — the color red is merely absent.