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Top Marketing Tips for the Success of Local Businesses in 2014

Local Businesses are usually small and may not have big budgets to allocate towards marketing and promotion. However, there are certain tools that can be freely employed and results can be just as good without causing any gaping holes in your pockets. Here are some quick tips to help achieve success for the small local businesses in 2014.

Know about your competition
In order to succeed in business, however big or small, one needs to equip themselves with as much knowledge as possible. In order to attract customers who frequent other stores is to know what they are doing different. As and when you gain more information, your business gets collective insight about the industry best practices that can be incorporated in your own business to get serve your customers better.

Add value to the customer experience
With so much competition these days, it is only a matter of time when your customers move on to some other service provider or brand if they do not have a good experience. Give your customers an exceptional experience by going the extra mile. They may not remember your product but sure enough they will remember your good service. To attract more customers and retain the old ones, create events and reward and recognition for your loyal ones to stay and new ones to come. You can also plan co-marketing an event with other local business owners to attract more people and cover wider customer base.

Have promotional activities
Do plan consistent promotional activities in the closer areas so that more people can be made aware about your product and services. For example, if you are computer protection service provider, you can immitate the models of other companies like Trend Micro who offer free month internet security to get more people to try their product. Use the power of social marketing to connect with your potential customers if you are running a business online.

Spread the word
Increase the traffic to your stores or website by running small time events and promotions. This will create a buzz for your business before you get started. Start at least 45 days in advance with the promotion of your business. Make aggressive approach one week before the event when you start posting links on Facebook and other social networking websites. Also re-post reminders just one day before the actual event to remind people.

Encourage other local business owners to share your activities
This is one of the best ways to gain attention on the social media pages. You can share the activities of the other local businesses through your page which will get you more followers and traffic. This will also ensure that the other businesses are also promoting you so you enjoy double attention from different set of users. You can end up being a valuable resource for many customers who rely on your page for information. Post other interesting stories related to your industry to make up for an interesting read. These are some quick and ingenious ways to get started and gain market intelligence and expertise in your domain.

Download the McDonald’s BFF Time Out App!

Out now on the Google Play Store and the local iTunes Store is the BFF Timeout App, a collaboration between McDonald’s and Coca-Cola Philippines.
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PayPal’s Tips to Secure your Account from Cyber Threats

Small businesses are using the power of PayPal every day for their important transactions and are always under the threat of being attacked by a cyber thief if they are not adequately protected. Here are some top tips to protect your account from being hacked.

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Dark Souls II: A reminder on why I love to torture myself

What is Dark Souls? In sum, it is a microcosm of the human condition. Of why we love to torture ourselves. Of why we are enamored by archetypes of the starving artist or the underpaid worker. And yet we trudge along to the very end of our day and die. No, not sleep. Die — to be reborn again the very next day.
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Mensakaba Geishu: Ramen with a Heart

It is May 2014. A quick Google search for “Mensakaba Geishu” and you’ll find a couple of placeholders in online food directories (like TripAdvisor and Looloo), a Facebook page and a couple of geo-located Instagram posts of noodles from an up and coming ramen bar in the south. I heard about the new ramen bar by accident — eavesdropping on a conversation while working at my favorite 3rd wave coffee gallery in the south. There was a new foodie haven in BF Homes — a pseudo hole in the wall with only 12 seats akin to a typical ramen bar in Japan. And it has never been featured on a food blog or a broadsheet, unlike most of the other popular food destinations along the Aguirre strip. So let this be the first.

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Six Simple Tips To Setting Up Your Fashion Store

Take a quick look into any store and the shiny, pretty, baubles displayed in counters are something that everyone wants to have. Male and female fashion ranges change every year and popular stars like Kim Kardashian, Emma Stone, etc heartily believe in wearing the most trendy fashions possible in the latest styles. This has given rise to a whole industry that recreates Hollywood or celebrity fashion and bling in affordable price ranges. Fashion stores and online websites now follow stars and trends quite closely and the general public can find hot styles in almost any price range. According to industry watchers, the online fashion market has increased by almost 70 percent in the last decade and there is a huge demand for costume jewelry, designer knock-offs and even trendy handmade fashion accessories. As a result, if you are an upcoming fashion designer or a person interested in starting a fashion line; now is the time to go online and go global.
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Contest: Gadgets up for grabs for Father’s Day!

Hey folks! This is going to be a looooong Father’s Day for geeks. We’ve partnered up with Genius, c/o MSI-ECS to give away a lot of gadgets for you and your dads between May 15 and June 15 2014. All you have to do is show your love for your father (or father figure) through Instagram. Mechanics below.

We have three sets of prizes:

First Prize Set
Genius SP-i320 Portable Speaker + music player
Genius HS-920BT headphones

Second Prize Set
Genius ECO-u821 Portable Charger
Genius HS-M230 in-ear headphones

Third Prize:
Genius Energy Mouse
A portable charger (2700mAh) and mouse at the same time! ZOMG!

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LG unveils L Series III Dual SIM Android phones, starts at PHP 4,790

LG has been moving up on the popularity curve with its past few iterations of smartphones. The LG G2 (with buttons on the back) is a keen example of how the other South Korean electronics company is making strides. The new L Series III smartphones are Android Kitkat powered, have crisp IPS screens and are all packed with a Dual Core 1.2GHz processor. All are dual-SIM phones which makes this line a huge deal in the budget + performance category. If you’re brand-conscious, LG is definitely reputable.

The L Series III cements itself in the budget category with the L70 at P8,490 and L40 at P4,790. The L80 will be available in the Philippines this May.
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Video: The Coral Garden

If I were to summarize the Anilao experience into one dive site, it would have to be an area called Batok, a rich reef located right behind Sombrero Island. Huge barrel sponges seascapes with the divine hand, flat table corals lined with hovering juveniles and fry and fan corals that pipe the currents like wind.

Enjoy!

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Spotify launches in the Philippines; Premium Access for PHP 129 / mo

Surprise! I’ve been using Spotify Premium since February!

Before April 8, going to the Spotify website would give you a “Spotify is not available in your country” message (unless you’re using a proxy of course). Well, not anymore! Spotify officially launches in the Philippines today, at 11:00 AM with Premium Access for PHP 129.00 a month payable via credit card or PayPal. The soft launch done by Coca Cola Philippines gives you access to the desktop versions of Spotify. Today, you can now download the Spotify app from the local iTunes store and the Google Play Store.

Links:

Spotify for Android

Spotify for iOS
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Five Key Ways to Identify Where Your Respective Industry Is Heading

When it comes to running a successful business, no one has a crystal ball that predicts the future of the industry. What you do have is the ability to use data from a number of sources to gather information that will allow you to make an educated prediction about the future health of your business. Today there are more sources of information available than ever before that can be used to make these predictions. The key is to know which information to use and how to use it in order to make the forecast you need for your respective industry. Below are five ways to find and use data to predict where your industry is heading.

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Video: Diving the USAT Liberty Wreck in Tulamben, Bali

Did two dives at the famed USAT Liberty Wreck in Bali, Indonesia last month. I’m a little jealous of the fact that the locals have easy access to one of the most beautiful wreck dives in modern history. A shore entry from the resort and a few meters down leads you to this humongous America cargo vessel that was sunk by a torpedo during WWII. There were no casualties as the ship was already parked. Years of current drifted this wreck to the nearby shore.

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The Best Android eBooks

The possibilities for adventure, inspiration, or learning are limitless in the world of books. And with an Android ebook, access to this world is cheap and in your pocket at all times.

In fact, perhaps one of the most fantastic features of Android tablets is that you can store thousands of Nook Android eBooks on your device. There is a variety of books available for Android tablet users to buy on the Google Playstore. The only difficulty really is how to choose.

Here is our list of top recommended books for any mood that takes you. Just make sure that you have taken your Nook Android Tablet with you.
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Internal Online Meetings: What Goes in and How to Make the Most out of it!

Business meetings for any company are a time to discuss anything from new ideas, to new opportunities, or any number of things. There are also many different mediums to have business communications. One medium in particular that has been proven effective for progressive meetings is the face to face meeting. The reason is because having a face to face conversation not only allows you to hear what the other person is saying, but see how they are saying it; meaning non-verbal body language indicators. As a matter a fact, statistics show that only 7% of communication is spoken, the other 93% consists of the tone of voice and the body language. This makes it easier for there to be a mis-communication unless both parties are able to see each other. It’s important to understand this point because internal business meetings are a crucial time to make sure the company is on track. For example, meetings can be a time:
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Thief: A reboot from out of the shadows

Mediocre reviews towards the reboot of the Thief franchise can be credited to how the stealth genre has changed in the past decade. In a sense, stealth has been “perfected” in may different ways: Mark of the Ninja on one end of the spectrum turning sneaking into an arcade platform jumper while Splinter Cell, Deus Ex: HR and Hitman have carved their own niches into to action-stealth genre. And then there’s Dishonored, which in my opinion is Thief’s spiritual successor.
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