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One of the best ways to promote your company or brand is to showcase (or “table”) at a convention or conference. Where else will you have the opportunity to sell yourself and your company directly to thousands of people all at once–and in a venue guaranteed to be receptive to what you have to offer? For many, especially those in the indie industry, tabling at cons makes up the majority of their annual income.
The primary issue that many promoters have with cons is that the competition for attendees’ attention is fierce. “Expo Halls” and “Vendor Areas” are filled with other tablers and their goal is to sell as much of their product and to build as much brand appreciation as possible. These tablers and promoters are going to go all out to get attendees attention. So how do you make sure that you stand out in a sea of shouting?
Have a Fantastic Display
Building a great booth is key for your success at a con. Do not simply lay out a few of your products on a bare table and expect people to notice you (or to think favorably of you if they do). You don’t have to build a large or elaborate booth. For one thing, large and elaborate booths are expensive. For another, there is such a thing as trying too hard. You do, however, need to have some good signage and you need to try to decorate your vending space as much as possible. Set up some multi-leveled displays. Maybe hang a banner in front of the table and up on the wall behind you. There are lots of ways to create a great booth on a small budget.
Engage But Don’t Harass
It is bad form at a convention to actively call people over to your booth. Shouting out “you look like you could use a [insert your product or swag here]!” and motioning people over will make your convention neighbors hate you and will alienate everybody who is walking by, whether you were addressing them directly or not. It’s like being the convention version of the overly aggressive mall kiosk salespeople. You don’t want that.
You do, however, want to engage with the masses who are walking past your booth. The best way to do this is to compliment people. “I like your shirt!” or “That’s a great bag!” or something similar will get a person’s attention, make that person feel good and probably pique their interest in you all without your pressuring that person to listen to your sales pitch. Heck, simply saying “Hi there!” to people who look your way will suffice.
Offer Something Different
There are certain types of con swag and products that are widely understood and, often, even expected. T-shirts, water bottles, notepads, stickers, tote bags–everybody has these to sell and give away. You should too. But don’t stop there. You need to offer something that others aren’t. There are all sorts of things that are useful and usable that aren’t made by 3M or Gildan. One trend that we’ve noticed lately is the flash drive. A flash drive that is branded with your logo and URL is a great giveaway and more and more companies are producing them in bulk. You can get them in a bunch of different sizes and shapes (for example, the Memory Suppliers’ credit card flash drive is the same size, shape and width of a real credit card)–whatever fits in best with your brand. Some companies even order these flash drives to come pre-loaded with a freebie download like an ebook, an mp3 or a free video to help better sell their wares.
Finally, remember that actively making sales at a con is just one part of a successful tabling event. The real measure of a con’s success for your business is how many sales you bring in during the weeks following the event as well. This is why, even if all you can do is hand over a business card, it’s important to make a positive impression. Use the tips in this article to help you do that.
Offering a comprehensive benefits package is one of the best ways to attract your industry’s top talent. In fact, many job seekers–especially those with highly sought after skills–have said that it is the benefits package that plays most heavily into their decision whether or not to seek employment with a company. Sometimes the benefits package is even more important than the offered salary!
Unfortunately, many employers–especially new small business owners–limit their benefits packages to the most basic health care options allowed. Trust us when we tell you that offering vision and dental coverage does not qualify your benefits packages as “extensive.” If you want to offer a really great benefits package, consider the following options:
As much as I prefer shooting video on the ‘ol RX-100, macro photography has become a default posit in my dive schedule as of late. This is mostly because the dive sites I’ve been frequenting with Steve Tan are considered playgrounds for all things small. And really, there’s nothing more challenging than finding a shrimp that’s 1/10 the size of a needle in a haystack of anemone.
My current setup involves the RX-100 Mark II (no reason to upgrade to the Mark III) on the Nauticam housing. But this time, I left my +10 diopter at shore because Tim Ho lent me his +15 prototype. Speaking of Tim, Anilao Photo Hotel is the place to be if you want to improve your photography (Not a sponsored post!! I pay for my dives!). This was the first time my spotter actually gave me an actual tutorial underwater, showing me how to stabilize my shots and adjusting my strobe positions. This was exactly what I was looking for in a guide and Tim’s dive masters are also trained photographers, so they know how to operate a camera as much as — and even more as — you do.
Here are some of my shots:
How fast can something ruin your mood? Ten seconds? For most people, a headline reading “OPEC To Reduce Oil Output” is usually enough to put a wet blanket on their day’s good vibes.
When that has happened to you, something may have come along to make you feel better. It could have been a hug from a loved one or a glimpse of a happy cardinal frolicking outside your window. But in these highly-wired days, the bird with the greatest likelihood of pepping you up is the Twitter bird. It could also be something on Facebook, Instagram, or email.
Whatever the source, it gave you a good laugh that turned your day completely around. Knowing the impact of something like that, you can provide that needed laugh for your friends, co-workers, and relatives.
Whether you’re a startup company or are planning to expand the operations of your small business to serve a range of clients, at some point you’ll need to deploy personnel offsite and communicate with them on a remote basis.
However, managing a geographically-dispersed team can present huge challenges. Ineffective communication and collaboration can lead to frustration, loss of productivity, and even a negative result on the company’s profit and loss statement. It’s important to overcome these challenges to lay the foundation of effective success throughout the business.
Luckily, business owners can leverage the following set of tools to improve the productivity and efficiency of their virtual teams:
You know you have a great product or service that lots of people will love, but how do you get the word out there about your offering? And how can you convince others to give it a try?
Advertising has always played a major role in attracting new customers and getting repeated sales. However, getting your strategy spot on isn’t easy, and many business owners find themselves feeling disgruntled when their advertising efforts and spending don’t bring in more sales.
Certain university departments stipulate that a year, or at the least a semester, of study will be compulsory to qualification. The catalyst behind this caveat is clear: to broaden your mind, you first have to broaden your outlook, and there’s no better way to do this than to jet off to foreign climes. There are some things that simply can’t be taught from a book, some experiences which are better in the flesh. In travel, there has also been a subtle shift towards a slower, more immersive attitude, to stay longer in a destination longer to more fully benefit from the travel experience. From the artworks and buildings of Europe to the complexity of conversational Japanese, some lessons are best learned away from home.
When you’re studying abroad or at home, any student of an Architecture degree can benefit from visiting one of Europe’s cities for the weekend; whether it’s the grey stone facades of Edinburgh or the twisted, organic shapes of the Catalan capital Barcelona. However, extending your stay can make for an altogether more fulfilling experience, and spending a month, semester or an entire year abroad can go so far as to change your life. Europe has many, great, English-speaking architecture programs, whether you prefer to immerse yourself in the joyous modernism of Spain, or the crumbling, ghosting temples of Athens and Rome.
There’s no better way to grasp a language quickly than to be fully surrounded by its culture, environment, and its native speakers. Whether you’re learning your target foreign language to teach English to its speakers, or to cultivate an understanding of a different culture, jetting off to the country of its origins is the first step you can take towards gaining fluency. Hungarian or Japanese, Budapest or Tokyo, it’s likely your learning curve will skyrocket as soon as you have to navigate your way through a city of baffling street signs, and order from a menu every day.
Science and Nature
You can be an eco-warrior studying environmental science. You can be a naturalist hooked on zoology. Either way, you can learn a lot from visiting a new place. There are some amazing volunteering opportunities available to gap year students, and even conservation scholarships. Perhaps you want to spend time in Greece protecting leatherback turtles, muck out playful elephants in Thailand or track whales in the North Sea. Whatever your choice, you can experience real wildlife conservation while having the adventure of a lifetime.
Some places have humbling stories to tell. There are ancient civilizations like the crumbling mountaintop city of Machu Picchu in Peru and the pyramids of Giza. There are tales of enduring love, like that of the TajMahal, and there are tales of ageless, unceasing conflict. You might choose to trek the Great Wall of China, or to travel through the desert to Petra in Jordan, Indiana Jones-style. However you choose to journey back in time, you’ll be doing it in the sure knowledge that it will be improving your prospects for the future.
The adventure of travel is an adventure in learning. You experience the real world, taking lessons from it that perhaps no school can test you on, but which you can later apply in life itself.
Image by skippyjon, used under Creative Commons license.
Art Samaniego, TechNews editor for Manila Bulletin — and myself — just got back from Hong Kong over the weekend to purchase the first units of iPhones. We were able to play with the iPhone 6 and 6 Plus. Here’s our 2AM hands on — we’re totally spent from a day of walking. Apologies with the background noise — those are LEGO bricks being stacked. HEHE!
Does this sound familiar? You’re standing in the middle of the grocery store, staring into your cart and frantically trying to remember what else you have to buy. You know you should have made a list, but you got distracted by a client and suddenly, as you’re staring into the contents of your cart you gasp. You gasp because you suddenly remember that, even though you finished it way faster than you thought you would, you forgot to send that finished work project off to your boss before you left the office for the day…and you left your work phone in your desk.
Does your main business involve shipping physical goods? Do you want memorable packaging? If not, then your business is missing out on a great opportunity to acquire new customers.
To break through the clutter of the hundreds of other competing products in this day and age, it pays to be different. Innovative and creative input in packaging can make your product stand out, build your brand, and add some personality to your business. Whether you sell offshore or in the local market customers will initially judge your product by its packaging.
So, how do you create memorable packaging? Here are some tips to help your product packaging grab the attention of customers and even delight them:
There are many strategies to having a successful video interview. I have heard and read about all the steps one should take during this process, from the background of the room that you are in to the children making noise in the background. At the end of it all, this is what I have found, video interviewing is about you and your presentation. It’s about how you feel about yourself. You are who you think you are and others will think that too. Fortunately, video conferencing by Blue Jeans network makes the technology that helps you look good.
While there is a steady choir of voices bemoaning the future of reading in the digital age, the news is not all bad. According to a 2013 poll commissioned by USA Today and Bookish, the number of e-reader owners is on the rise and a significant percentage of them say they’ve actually been reading more since getting their gadgets.
Despite bleak prophecies, print books will always have their aficionados and there is no reason to assume e-books will ever replace “traditional” books completely. However, there is a growing sense that, rather than taking anything away from the reading experience, e-book reading devices and tablets make it easier for us to get lost in a book and actually give us an incentive to read faster.
Here are 7 reasons why the future of reading might actually be brighter with 7-inch Android tablets.
Take your music everywhere, even in the game with the new Powerbeats2 Wireless Headphones. Inspired by LeBron James, Powerbeats2 is exceptionally light and delivers the power of dual-driver acoustics to propel you through whatever you’re into; whether it’s a walk in the park or a rigorous workout.
Designed to endure
The IPX-4 sweat- and water-resistance rating means Powerbeats2 Wireless are tough from ear bud to the tangle-free cable wrap around. The RemoteTalk also comes with an over-molding for a no-slip grip when you’re changing volume, switching tracks, and making hands-free calls.
From the street to the court, Powerbeats2 Wireless gives you the freedom to take your workout anywhere. It lets you connect up to 30 feet from your Bluetooth-enabled iPhone, iPad, or iPod—so you can move freely and stay focused on whatever you’re up to. The rechargeable battery gives you 6 hours of playback and when you run out of juice, a quick 15-minute quick charge provides an extra hour of non-stop playback. That’s more than enough music to last through your game!
Made to perform
Designed with your active lifestyle in mind, Powerbeats2 Wireless is lightweight and compact with a flexible ear hook to ensure a comfortable and secure fit no matter what the action is.
Powerbeats2 Wireless comes in Black, White, Red, Blue and Pink-Gray variants and is retailed at Php 12,500. Experience the Beats premium sound performance on and off the court! Get your own Powerbeats2 Wireless Headphones now! Call MSI-ECS at 688-3180 or email email@example.com for availability or visit any authorized MSI-ECS reseller.
Do you find your calls cutting out all too frequently? As most of us rely on our mobile phones for daily business communication, a low signal can put more than just our social lives at risk. If it’s hard to get more than just one or two bars on your cell phone signal, you can try utilizing the following tricks to boost your reception.
I started blogging ‘professionally’ sometime in 2006. That year — and the couple of years after were of a different era. It truly was a different time: Our Awesome Planet had a day job. Yugatech had little to no access to tech companies. Coy and AJ were still alive and rocking it. How time flies. These were the days before social media. Before Twitter and Facebook. Before ‘Trending’ and #hashtags. Blogging — online publishing in general was a cottage industry and it was a steep hill to surmount.
In light of recent events, I decided to republish a portion of the closing remarks I gave during the 2nd Philippine Blog Awards, with some edits to the flow.
- Begin -
Tonight, I’d like to share three head fakes that I have personally learned from blogging in celebration of our notion of freedoms which this country enjoys to an awesome extent.
The first head fake:
Blogging teaches us to distinguish our temperament from character. There are many metaphysical truths to the human being, and the concept of temperament and character are perhaps the most interesting. Temperament, simply defined, is who we are while character is defined as who we want to become. Temperament is losing it, and flaming others in comments. Character is sincerely apologizing afterwards. In public.
The second head fake: Blogging teaches us to deal. Yes, to deal. Not really to deal with critics. Not really to deal with PR contacts. Not really to deal with making money online; but to deal. This is the art of dealing with everything. If there is one thing I admire with seasoned bloggers, it is their ability to deal with the impediments that come their way. You will agree with me when I say that the local blogosphere is very colorful, as we are involved in real conversations with fellow bloggers, PR contacts and ad agencies, restaurants, government, NGO’s, multinationals — the list goes on. I admire bloggers who have the ability to deal with the politics of human design and more importantly, how they resolve it. That they can survive criticism, the pointing of hands, the flame bait, the mob, and come back to post the next day, with a more firm resolve.
This brings me to my last point, because “dealing with something” is never complete without conviction.
The third and last head fake: Blogging helps us reaffirm our personal convictions. It is with this affirmation that we form insight on our concept of truth.
“But what is truth?”, asked Pontius Pilate.
What is the truth behind pay-per-post, behind controversies of SEO and the “nofollow” variable, about link-selling or blog advertising, or even attending blog events for loot?
The truth is conviction. If there was a right answer, we wouldn’t be blogging. Rather, what is important is that when we are asked what our personal convictions are about these things, we tell the unbiased truth, and unlike Pilate, we should not wash our hands. As bloggers, we value our convictions and integrity the most.
Character. The Art of Dealing. Conviction. These are three things that sum the totality of my message: It is not about how well we blog – it is about how well we live our life.
The Original Post from 2008: ‘Closing Remarks’ from the 2nd Philippine Blog Awards