For those of you bored in the office wondering why you’re still reporting to work at this odd time of the year, do grab a copy of the Philippine Daily Inquirer from Manong Guard and turn to the 2bu! section. I have a piece there that wraps up the highlights of technology in 2007. Consumer technology mostly, as it’s rather difficult to mention everything that happens in the entire industry. I focused more on how core competencies are shifting - Microsoft sucks at operating systems and does well in gaming for instance, as well as how the “elite” are now going mainstream with the aggressive move of Apple into consumer technology.
That’s all folks!
Hamilo Coast Clam Seeding with the WWF. The giant clams are building blocks to the ecosystem in the same way that you need trees for forests to prosper.
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It is with great pride I announce my father’s joining INQUIRER.net’s stable of blogs. He wrote an old column several years back titled “Beyond Bottom Lines” for the a national broadsheet as well as an alternating column for FINEX. “Beyond” the bottom line of course refers to the things that businesses tend to overlook which include corporate social responsibility, sustainable development, education and training, stakeholder mapping and development management. These, and many other endeavors of NGOs working with corporations and *shudder* government are proof that business is really, Not Just for Profit.
This is the breaking news announcement for Not Just for Profit. My father “Digoy” will be writing regularly together with a few guest bloggers from the INQUIRER family.
True Faith belting it out. A glimpse of what’s in store on October 20
Some bloggers are giving away tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the Philippines.
I have 300 tickets to the concert this coming October 20 at the Mall of Asia. Bands include (but are not limited to) Cynthia Alexander, Reggae Mistress, Stone Free, Salindiwa, Mozzie and The Dawn!
To claim your free ticket, all you need to do is leave a comment expressing your desire to come. As an added bonus, Toblerone will be giving a special prize to the commenter who posts the most creative way of saying THANK YOU 
After you have left a comment, you will be contacted by Alma. If you wish to reach her to claim your tickets ahead of time, you may do so by texting her at 09175344624 or emailing thankyoudayphilippines at gmail dot com. See you there!
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In the communications industry, advertising in magazines is one effective means of getting your message across. Placing a one page advertisment on the right newspaper or magazine can most probably get the message to your target demographic. However, there is always a back door to getting published without having to pay a cent. Welcome to the strategy known as the press release - a means to get your message through without having to pay P100,000.00 for an ad space.
I was part of a panel last week at the “PR Rocks” PRSP Summit together with Ms. Pennie Azarcon-dela Cruz of Sunday Inquirer Magazine and Jones Campos of Globe Corporate PR. We discussed the Malu Fernandez controversy from an editorial perspective, corporate transparency to consumers, and tips on how to pitch to the media. Ms. Pennie, an award winning editor, gave some tips on how to make the editor’s job easier in choosing which press release to place.
Are you a PR or marketing practitioner? Here are some effective ways to get your press released published. You have to bear in mind that dozens of press releases make it to the inbox of newspaper and magazine editors every day. How does the editor pick the really good ones to publish? How do you make your piece of paper stand out from the rest of the stack? Here is a compiled list from Ms. Penny with some of my notes:
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It’s actually quite fun (and geeky) to analyze the Inquirer.net tagcloud. It is fun because you get to see, as a visual learner, the magnitude of certain events that occur in the Philippines that make it to the news.
The more prominent tags would include BASKETBALL, CRIME, ELECTIONS (2007), ENTERTAINMENT, and POLITICS. Interesting too the semi prominent tag of “acts of terror.” This is indeed an interesting microcosm of what makes the news
According to JV Rufino, editor in chief of Inquirer.net these tag clouds are more reflective of what the editors like writing about. Big truth in this, but doesn’t it also reflect what remains in the hotseat of Filipino life? In summary, the Filipino loves several forms of ENTERTAINMENT including BASKETBALL, and other spectator sports like the ELECTIONS, POLITICS and the CRIME we see on television that become sensationalized into a soap opera.
This is exciting news for Philippine new media. I mentioned in the spirit of transparency that I’m involved in building Inquirer’s podcasting efforts. I’d like to introduce you to the page where readers can stream or download the spoken word shows of Inquirer.net.
Currently the page is serving two programs - the Eleksyon 2007 Candidate Podcast as well as the hackenslash podcast.
Can it really be this soon that the mediums of television, print and radio are showing signs of evolving into the new media model? Surveys say that television still is the number one source for disseminating information, but with the way the working Filipino lifestyle is changing, portable media seems to be the more practical solution for the Pinoy on the go and for those working in the call center industry who just don’t have the schedule to give to TV. Will portable media in the form of iPods and PMPs may be the more practical choice for Pinoys in the future? This is I guess, a function of how much valued content third party content providers (umm bootleg tiangee or “flea market” DVD sellers?) can flood into the market?
Why do you think the pirated DVD industry is popular? Not only is it cheaper to buy (this is the main reason), but buying the whole season of Heroes for instance gives you the convenience of the sacred “DVD marathon” for the busy folk.
After re-reading this post, I figured that my conclusion doesn’t remotely relate to the purpose of the original post. Click here for the Inquirer.net Podcast page.
I’ve been a firm believer in new media. That is why I love to advocate the new trimedia model to people when they as me on my thoughts about how media is evolving. TV, radio and print is slowly embracing online video, podcasts and websites / blogs. I’m not saying this is the death of traditional media. I’m just saying that it needs to be embraced because new media targets a specific demographic with buying power, it is cheaper, and it is easier to produce.
With that, I’d like to announce my involvement with Inquirer.net’s podcasting efforts. Episode 1 of hackenslash is now available for download and you can hear me as a guest podder with Joey Alarilla and Leo Magno along with Luna Cruz of Anino Entertainment.
For yays or boos, tips and suggestions you can email hackenslashpodcast at inquirer dot net.
