In the publishing industry, magazines and newspapers use this thing called “pass on readership” to identify the perceived number of times a single copy of their publication is ready by different eyes. This is usually determined by random phone interviews, survey questions and household demographics such as looking at the average size of a Filipino family and multiplying the circulation data by that number. In reality of course, a publication doesn’t meet that requirement as it is common practice (doesn’t mean its good practice) for sales teams to pad circulation data based on their own fixations with their perceived audiences.
Read more »
Archives for blogging
That’s me and Yuga at the SM Science Discovery Center at the Mall of Asia. We were there as guests for Anton Diaz’s “triple threat” party to celebrate his eldest son’s birthday, his second son’s baptism as well as the anniversary of Our Awesome Planet, one of the most famous travel blogs in the country!
Goofing around, Yuga was able to load up some blogs on the LCD television without the use of a keyboard. The trick is to find sites with letters that match your blog’s URL, and then copy and paste each letter. MSN.com was in the browser history so that’s what helped us find our letters.
I’d write more about the birthday celebration of Aidan and Josh’s baptism but I’d prefer to leave it for another time, with more detail on the attractions. Photo courtesy of Phoebe.
It’s been a while since we’ve come across the topic of the thin line between bloggers and journalists. After being involved in one event after the other, I’ve come to realize that this really isn’t an issue between bloggers and journalists, but more of an issue with emerging media - that includes corporations slowly accepting the credibility of other online portals and not just blogs per se. So it really is a “name game” as they say it. Local online networks like Yehey!, Click the City, and INQUIRER.net for instance have become accredited sources of information for different things.
I guess the worldwide online medium needed some time to grow and prove itself as a professional medium - not professional in the sense that it is an industry, but profession in the sense that several entities in the industry can make names for themselves. The industry likes names.
But names can really go a long way, and if that name crosses the line, you have what you call a “scandal.”
Read more »
Ambush text from Abe and Gail last week as the initial call for volunteers was made for the second Philippine Blog Awards. Scheduled to be sometime in the 2nd quarter of 2008!
“The Philippine Blog Awards aims to recognize notable Filipino-owned blogs in their respective niches — a venue to showcase notable blogs with quality content that engages readers from around the globe.”
In addition to this, we agreed that this year’s awards will also showcase the different online advocacies. As this is probably the most visible event where traditional media has eyes on the blogging community, we will take this opportunity to highlight these campaigns so that they be known to everyone.
DO YOU WANT TO SPONSOR?
If you are a company that wants to know more about the local new media industry and meet the blogging community, now would be a perfect time to sponsor! You can proceed here for inquiries. We will have our sponsorship packages out soon.
DO YOU WANT TO VOLUNTEER YOUR TIME?
If you are a blogger who has free time and wants to contribute some of your efforts for this yearly endeavor, please proceed here. Trust me, it’s fun to meet new people! You can also help spread the awareness of the awards by putting this logo on your blog.
So the year in tech has begun with Robert Scoble getting canned from Facebook for violating part of the company’s terms of service. We have interesting coverage from the Canadians Tris Hussey and Mark Evans - Tris hints a boycott of Facebook (well not really):
Why does this matter in Canada? Why am I writing about this here instead of on my personal blog you wonder? Simply this, Canada has probably the highest percentage of Facebook users of any country. Toronto has a million (that’s a third of the population people) and half of Canadians online are on Facebook. So if there is any country where this should be a hot button issue-it’s here!
The year 2007 began with fearful undertones as I had just left my “day job” and decided to go full time into the world of freelancing. As it turns out, I made the right choice. 2007 showered this blogger with a lot of blessings (and blessings in disguise) and looking back, this was a pivotal year in terms of career. Maybe 2008 will be pivotal in terms of my love life. Heh. 
Attended and helped organize more than 30 events that had participation from new media editors (aka bloggers).
Turned my photography hobby into a relevant income stream. I don’t really advertise it as I mostly shoot by request for friends in the advertising and PR industry. They usually get me for food shoots.
I was on a plane ten times this year. Most were trips for the press. Two or three were for leisure. Two were at Boracay
Gave a significant number of talks and presentations that were mostly new media related. These talks were divided among blogging and new media conferences, advertising agencies and
Formed my first company in mid-November 2007 with Markku and another friend. Most of it has to do with local non traditional advertising. So yeah, I own an advertising company.
Co-organized the first Philippine Blog Awards. Honestly though, most of the work was done by Gail, Yuga as well as the blogger-volunteers who helped out with the program.
Appeared on television once or twice this year. Also finally got into doing podcasts and online video as an experiment to get comfortable with the medium.
Launched or repackaged 6 new blogs with b5media. I’ll be launching two more in the next few weeks for the technology channel.
The Blog and Soul Movement was founded and has grown into a volunteer group that helps educators and students understand blogging as a relevant communication tool.
Got to know a lot of great bloggers this year. Special mention goes to the guys and gals from the Man Blog who have become a staple in my monthly leisure exercises.
Nokia Philippines took me in as a brand ambassador for the Nokia N82. Though December’s activities are expectedly slow, there will be a lot of things I’m going to help them with come January to April of 2008.
A moment with Lourd de Veyra on Rock Ed Radio. Here’s a tidbit. Blog and Soul is patterned after Gang Badoy’s Rock Ed Philippines… In fact, you can go as far as saying that Blog and Soul supports Rock Ed’s advocacy which is the spirit of volunteer work.
Read more »
Hamilo Coast Clam Seeding with the WWF. The giant clams are building blocks to the ecosystem in the same way that you need trees for forests to prosper.
Hot Air Balloon Festival in Clark Pampanga
Read more »
I’ve been receiving relatively more applications for the b5media tech channel from the past few weeks. Generally speaking, the application process is … well, “very general” for the most part. Potential authors always submit blog pitches and areas of specialty that have the words “technology”, “gadgets” and “computers” in the subject line for preferred niches. This is really great, but I’d like to give out some tips on how to make your application process more noticeable and polished. This works for tech, but I think it may also apply for the other channels as well:
