With over 10 years experience in online publishing and digital marketing, Fernandez has been a grassroots champion of transforming blogging into a career as well as an industry medium of communication. He has led various initiatives in content marketing both on the publisher and agency side, launching the first successful blog marketing company in 2007 called ‘The Blog Bank’ and an engaging content platform called ‘The 8List’ in 2012, which made Alexa’s Top 100 Philippines Sites in less than a year. Fernandez is the Social Media Head for the Manila Bulletin Publishing Corp and has sat on the board of IMMAP in 2015. He has also served as a three-time juror for the Public Relations Society of the Philippines’ Anvil Awards for Digital Tools.

Fernandez is also an underwater photographer and videographer, having contributed to various tourism campaigns for the Department of Tourism’s It’s More Fun in the Philippines campaign. He has also photographed for Random House Germany.