If you are running a business you want to make sure that you promote it in the most effective way possible. This is why it can be really useful to know about the latest design and programming techniques you can use. Technology is there to help so you want to make sure you use it as effectively as possible. You want your online designs and content to attract and retain the interest of potential customers.
We are going to take a look at some of the design and programming trends (check mine out) out there that can help you make your online content more effective. Hopefully you will be able to use technology to its best advantage, to work for you and your business.
Making a modular layout work for you
You will have seen grid like systems used in the design of websites in the past. A modular layout puts a different spin on this in that is uses a card system. You can use individual cards in the system of your choice across your website in order to organise your content in the most effective manner. You still have the structure of a type of grid system but you are also able to be more freestyle with your design. This means that visitors to your website can navigate it easily while still being impressed by your creativity.
Making use of the white space
You may not think it, but white space can actually be a very useful design tool if used in the right way. You can use white space as part of your brand design; it’s an excellent way of emphasising the rest of the design and a clever way of drawing the eye to your design. You should certainly never be afraid of utilising white space; you just need to put careful thought into how you can integrate it into your overall design.
Making your online publications work for you
If you do not already use online publications as a way of attracting people to your brand it’s certainly something you should think about doing. You just have to make sure you design the publications in the right way. Traditional PDF files can be a little dull and clunky, especially if the subject of the publication is exciting and vibrant.
This is why many people are now using flipbooks to display their online content. A flipbook works in a similar way to a traditional book except that it is enhanced for the digital age we live in. Anyone reading your online flipbooks turns the pages by clicking or swiping, so that they can see all of the informative and glossy content you have included. You can also include audio and video content in your flipbooks, to keep people engaged.
All of these design and programming techniques can help you improve engagement with your online audience. This, in turn, can help you to improve your online take up and sales.