Apparently this is not a fake campaign. It’s blooming with awesomeness and controversy, I wasn’t too sure if it was indeed material from the DOT. But it is. This is a part of a series launched by the DOT and SMART and will be all over the place soon. To fully appreciate this ad, you need to see the fine print at the bottom:
** This value driven campaign promotes the Philippines to its own people, many of whom opt to travel abroad unaware of their country’s beauty. “Tara na” means let’s go.
As to whether I only need to pay PHP 4,050.00 for a round trip ticket, that I am not sure. But I guess that’s not the point, is it?
I also highly doubt its meant to belittle Thailand. For generations, Thailand has fast become a major backpacking route for Europeans as it is part of the banana pancake trail. This trail is a rite of passage for Europeans. How can we possibly compete with a backpacking tradition?
Maybe it’s time to start new traditions.
What a brazen ad. What a HUGE improvement from the previous failed campaigns. This one doesn’t speak softly. And it may even carry a big stick.
Net of it all, it’s brilliant. It’s viral. It’s controversial. I love it.