I was over at Mindanao Bob’s place last night when he pointed out Darren’s post about Google PR swinging back once more. ProBlogger.net is back up to PR 6/10. Over here, my PageRank has also been restored to its original 5/10. According to Darren, this fluctuation was confirmed to be a warning shot fired by Google for bloggers who engage in the selling of text links.
I’ve had confirmation now from two sources at Google that this latest round of updates was ALL about the selling of text links. You can see Jeremy Twittered the same thing here. Some of those who have had their updates reversed today were falsely penalized for selling links (like ProBlogger which used to do it but stopped months back).
This latest furore has all been about the selling of links and is a warning shot to bloggers and webmasters who engage in the practice. Of course not everyone who sells links has been hit (there’s no way Google will get everyone) but it’s a sign of what Google are continuing to crack down on.
PageRank is just a number. But to the blogging economy, it spells the difference between earning so much more from your blog. Darren writes the pros and cons about this move by Google but outlines, as we would all be advised, to not be stat crazy and to just focus on our content.
I assume that when Darren refers to “selling links” he refers to sites that openly hard sell links on their site. Here’s a read. This may also have something to do with the
nofollow tag as well. But I may be mistaken. Anybody care to clarify?
On another interesting note, the LinkWorth blog shows their stand on the matter. It’s a very good read. What are they saying? Basically, don’t let Google bully you. PR is just a number:
Unless you’re listed on the first page for your keywords, why would it matter if you were spotted by Google and PR dropped? Money in your pocket is money in your pocket! Don’t give it back because you have less green in your toolbar! Just remove the toolbar and go with the flow, keep the ads, add more ads and continue writing great content on your site.