Day: October 21, 2007

  • The Spin

    I’ve always been fascinated at how the good public relations agencies master the art of The Spin. They are able to pitch, convince and communicate ideas and transmute them into a brand campaign, advocacy, or promotion. There is no moral judgement present in such cases as these awareness campaigns are to be taken as “amoral”…

  • Toblerone Thank You Day at the iMAX video!

    Amidst the tragic series of events that occurred last Friday, the Philippines continues to celebrate her freedom. The Mall of Asia iMAX parking lot was well attended yesterday, as October 20 2007 was marked as THANK YOU DAY PHILIPPINES. In this video, Bianca Gonzalez starts the countdown to the lauching of “Toblerone triangles” as the…

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