I’ve dealt with with Web 2 companies on several occasions through their Blogging Relations Officer (I kid you not). Yes, there are such positions that exist in the new corporate set up. A BRO or Blogging Relations Officer is in charge of public relations for the blogosphere. Though it may still be far off to consider bloggers as members of mainstream media, their influence and presence in the online web space cannot be underestimated. Take for instance Fring, a VoIP service that has a dedicated page for blogger testimonials for their service (Cellphone9, my mobile phone blog is mentioned).
Does your company have a blogging relations officer?
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