Yet another traditional industry - the chocolate industry, to be more specific - has jumped into the online viral marketing bandwagon. Toblerone has collaborated with a selection of local artists to release a torrent friendly album.
This effort is actually part of a campaign to establish Manila as a ‘Thank You’ Capital:
In a study conducted by Reader’s Digest, Metro Manila ranked among the least courteous cities in the world. An integral part of the test was to check whether the residents of a city constantly say “thank you”.
This prompted Manila Mayor Alfredo Lim together with Vice Mayor Isko Moreno to take initiatives in declaring October 20 as National Thank You Day by signing a city ordinance at the Manila City Hall. The legislation also makes the City of Manila the pioneering city to declare a “Thank You Day” in the country.
For a city that has been known for its warmth, it saddens these two government officials to hear that Metropolitans are showing less gratitude nowadays. They hope that through this action, the city can make great strides towards reviving the lost art of saying thank you.
There wil be a big event on October 20 at the Mall of Asia with bands and, I assume, loads and loads of chocolate to celebrate this new city ordinance. Everyone’s invited!
Here are the contents of the album, which is DRM free 
Sweet by Salindiwa DOWNLOAD
Sweetest Thank You by True Faith DOWNLOAD
Tempetuous Tempters (The Unchocolate Song) by Cynthia Alexander DOWNLOAD
Bionic by Stone Free DOWNLOAD
Purple Colored Skies by Mozzie DOWNLOAD
Let’s Get Together by Chang (Reggae Mistress) DOWNLOAD
The songs can also be downloaded from the Thank You Day Philippines website. I am proud to say that the site was designed by my friends from Sheero Media. Great job guys!
Stumble it!
9 comments ↓
that’s weird - I thought Singapore was the least courteous in the world according to the same study by Reader’s Digest? And that also prompted the Singapore Govt to start doing ‘courtesy’ campaigns.
I would have to say it’s hard to believe that Manilenos are less courteous than them.
phil, i had the same insight on this. apparently, “manila” is different from “philippines” as I inferred. it turns out, as a country, we are generally more friendly. but manila is the least friendliest place in th PH, i am assuming.
I don’t think Filipinos in Metro Manila are the least courteous people. But perhaps the sample they’ve taken are not courteous, though I don’t think they really represent Manila as a whole.
well its still nice to have a “thank you day” regardless
Download “Bionic by Stone Free” only at this blog courtesy of Jayvee (coz it’s not at the official Thank You Day Philippines website). Hmmm…
Just noticed in a TV commercial. Toblerone’s National Thank You Day this October 20 will coincide with Anlene’s Dance World Record Movement at the CCP Complex naman.
The Thank You Machine will be completed with the next few days. Right now, you can start using the “Upload your photo” e-card option. You can also send your TY card to the future! Check it out.
http://thankyoudayphilippines.com/thankyoumach/
to Jayvee: sounds logical that Manila is different from the rest of the country. that would explain a lot - and it does sound like it’s probably true having lived in manila previously.
but i still kind of recall that the report i saw actually mentioned Sg at the bottom, not Manila, not the Philippines.
i am trying to get hold of the report now (if i can get to resurrect my old laptop which just conked on me last week).
salamat!
hi phil,
cool then. not that i dont believe the claim. i just find parts of the study a little improbable?
[…] tickets for the Toblerone Thank You Day concert at the Mall of Asia. I recently wrote about how October 20 has been declared National Thank You Day, with Manila being the Thank You capital in the […]
Hi! I find it weird that Metro Manila is ranked among the least courteous cities in the world. Maybe thisd has something to do with the sampling method that was used.
In any case, we Filipinos here know better. And we can make a difference. Thanks to this Toblerone Thank You Day concert, we’ll be able to impart to everyone about our other values; not only courtesy.
Leave a Comment