It is such a sad experience to have a blogger misrepresent the Philippine blogosphere for his or her own merit. Recently, a huge conference was held and some industry folk mentioned a particular blogger who gave such a compelling presentation about the Philippine blogosphere. It was so compelling because it was the first BIG time that the local industry’s eyes were opened to the spectacle that is the Philippine blogosphere.
The phenomenon known as the Philippine Blogosphere is a treasure that is owned by all the bloggers. It is true that there are those who stand out with their ways either because of kapal ng mukha, good content, remarkable personalities and other such things. Any blogger in the community may have a handful to say, if asked by companies, on what the local blogosphere is like.
But it is very different case when one uses the blogosphere for personal merit.
I will say now that I get invited by PR agencies and other organizations to talk about new media in the Philippines, which refers to the Philippine blogosphere. I have three rules which I follow prudently when speaking to the THIRD PARTY, which is the term I give companies, agencies and basically anyone who is not part or privy to the Philippine blogosphere:
- I give presentations to the third party as if there were actual bloggers in the audience, because in effect I am representing bloggers of all demographics. Just because there are no local bloggers around, it does not mean that I can use that moment, in front of several agencies, to promote my site and ask them for advertising opportunities and boast about how cool it is to be in this blogging industry.
- I never use my blog as an example. The only time I mention A Bugged Life is after I present, written underneath my name. I tell them what the blog contains, and that’s that. But more than that, I talk about niches, and blogs, and the people behind them and I always tell them how rich the local blog culture is with people. If you remember the types of presentations I gave during the first blog party in 2006 and at iBlog, these are the flavors and tone of how I present. Heck, I don’t even talk about Blog and Soul publicly. I only mention that project in one on one conversations with agencies if I have an upcoming pro-blogger event that needs sponsorship.
- I encourage them to blog. I encourage them to be part of the community. I entice them with a vibrant community and also entice them with the supplementary income you can make in the long run. You cannot encapsulate the human drama of the Philippine Blogosphere in one talk. You cannot talk about the Philippine Blogosphere by talking about your personal projects and how bloggers respond to it.
I had some qualms about posting this as I know I may get a lot of flack. But apathy will get us nowhere. I do believe that the blogger / speaker may be just a little misguided and I hope it doesn’t happen again. I don’t bear a personal or even professional grudge against this person but in the long run, other bloggers may do. If bloggers are invited to speak in front of a crowd of industry experts (yay!!!), bear in mind that you bring forward with you the hundreds of personalities of the local blogosphere.
Make sure you do not misrepresent us.