Before we start to get “disclosure happy,” here is a very good piece written by Read
Nothing new really, but the piece is a helpful all in one guide to how to treat our disclosures as well as see what level we are in to becoming more professional about our blogging.
You’ll notice that I don’t include a rule about disclosing when you were paid to write about a specific topic or company. The reason is that any blogger who wants to be taken seriously as a journalist cannot and will not accept money or gifts from a source (or vice versa). That said, it should also be noted that there is a big difference between accepting gifts in exchange for writing a story and accepting review copies of goods for free. [full article here]
In summary, the article says that disclosure should happen when in these situations:
- Financial association (investment, ownership etc)
- Employment with the company being written about
- Writng about the Competition
- Personal involvement