Day: July 19, 2007
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So I finished a book while waiting in the book store …
Alright i’m such a geek. While waiting for a friend at Fully Booked at the Bonifacio High Street, I was actually able to finish Seth Godin’s The Dip lying around the third floor business section. The Dip, a book I fondly call “the little book that quit” is a short (80 pages!) and tiny little…
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Bikini Female on Front Cover: Tatooed on Advertiser Mind?
not a bikini, but you get the drift … I was having a beer with a friend who works for a well known consumer technology company and we were talking about how having a bikini clad female on the front cover of a Philippine publication can be a deal breaker or a deal maker for…
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The Narrow River of Content
Winthrop Yu, former head honcho of PC Magazine Philippines led me to this Forbes piece on how specialist blogs are stealing rich advertising from tech media – and I don’t just mean traditional tech publications, but their online counterparts also. In other words, if I were an advertiser, I’d actually see more value in putting…
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