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I started blogging ‘professionally’ sometime in 2006. That year — and the couple of years after were of a different era. It truly was a different time: Our Awesome Planet had a day job. Yugatech had little to no access to tech companies. Coy and AJ were still alive and rocking it. How time flies. These were the days before social media. Before Twitter and Facebook. Before ‘Trending’ and #hashtags. Blogging — online publishing in general was a cottage industry and it was a steep hill to surmount.
In light of recent events, I decided to republish a portion of the closing remarks I gave during the 2nd Philippine Blog Awards, with some edits to the flow.
- Begin -
Tonight, I’d like to share three head fakes that I have personally learned from blogging in celebration of our notion of freedoms which this country enjoys to an awesome extent.
The first head fake:
Blogging teaches us to distinguish our temperament from character. There are many metaphysical truths to the human being, and the concept of temperament and character are perhaps the most interesting. Temperament, simply defined, is who we are while character is defined as who we want to become. Temperament is losing it, and flaming others in comments. Character is sincerely apologizing afterwards. In public.
The second head fake: Blogging teaches us to deal. Yes, to deal. Not really to deal with critics. Not really to deal with PR contacts. Not really to deal with making money online; but to deal. This is the art of dealing with everything. If there is one thing I admire with seasoned bloggers, it is their ability to deal with the impediments that come their way. You will agree with me when I say that the local blogosphere is very colorful, as we are involved in real conversations with fellow bloggers, PR contacts and ad agencies, restaurants, government, NGO’s, multinationals — the list goes on. I admire bloggers who have the ability to deal with the politics of human design and more importantly, how they resolve it. That they can survive criticism, the pointing of hands, the flame bait, the mob, and come back to post the next day, with a more firm resolve.
This brings me to my last point, because “dealing with something” is never complete without conviction.
The third and last head fake: Blogging helps us reaffirm our personal convictions. It is with this affirmation that we form insight on our concept of truth.
“But what is truth?”, asked Pontius Pilate.
What is the truth behind pay-per-post, behind controversies of SEO and the “nofollow” variable, about link-selling or blog advertising, or even attending blog events for loot?
The truth is conviction. If there was a right answer, we wouldn’t be blogging. Rather, what is important is that when we are asked what our personal convictions are about these things, we tell the unbiased truth, and unlike Pilate, we should not wash our hands. As bloggers, we value our convictions and integrity the most.
Character. The Art of Dealing. Conviction. These are three things that sum the totality of my message: It is not about how well we blog – it is about how well we live our life.
The Original Post from 2008: ‘Closing Remarks’ from the 2nd Philippine Blog Awards
“Then comes the zenith of man’s pleasure.
Then comes the julep – the mint julep.
Who has not tasted one has lived in vain.
The honey of Hymettus brought no such solace to the soul;
the nectar of the gods is tame beside it.
It is the very dream of drinks,
the vision of sweet quaffings.
Mediocrity is for the second best. Brick and mortar stores attract thousands of new customers, and guess what? They buy those products that capture their attention and stand out from the crowd. If you don’t have the right product placement, or don’t make your products stand out in a competitive environment, you’re toast. All is not lost, however.
If you make an honest effort to push your comfort zone, and take measures to bring your product(s) in front of the consumers, you can differentiate your company from the competition and enjoy decent revenue. So what can be done to represent your products in brick & mortar stores in the best way possible? Here are some key measures that can help:
Last week, I bought a prepaid SmartBro LTE WiFi dongle for my wife (yes, folks even though Smart is a site sponsor, I spend my money on their services — even without discounts). I was surprised to find out two things:
1. Upon inserting the SIM card and turning on the pocket LTE device, you’re taken to a brand new splash screen — the SmartBro Dashboard which serves as a placeholder for brand new accounts and for times when you’ve reached zero balance on prepaid. Your mobile number is displayed prominently on the upper left hand side of the dashboard which makes it super convenient in case you need to reload credits and you misplaced the number somewhere.
It’s a rather annoying fact of life that we often have to haul ourselves out of a nice warm bed to start our day. We’re cruelly yanked from dreamland by the electronic beep of an alarm and have maybe one or two blissful confused seconds before we need to get up and start our day, whether it’s off to work or off to school, and “Mom, just five more minutes” is a common phrase shouted at mothers across the world as they try to get their kids out of bed. Technology has made this process easier for many of us and those who work at home are subject to understandable envy. They get to log into their office intranet from their home computer, meaning their commute is just the 12 seconds or so it takes to walk to their desk. Education has also been revolutionized by technology, particularly video conferencing, meaning that while the trip to the classroom or lecture hall is still necessary, it’s possible to beam an educator or more usually, a guest lecturer, right into the room.
Finally, we’re set to announce the winners of our #DearDadPH competition! It was a tough choice, which is why the judging process took longer than expected and we actually added a consolation prize to accommodate more winners.
Please refer to the chart below and the list of winners. We will contact you individually this week to get your details. Many thanks!
Local Businesses are usually small and may not have big budgets to allocate towards marketing and promotion. However, there are certain tools that can be freely employed and results can be just as good without causing any gaping holes in your pockets. Here are some quick tips to help achieve success for the small local businesses in 2014.
Know about your competition
In order to succeed in business, however big or small, one needs to equip themselves with as much knowledge as possible. In order to attract customers who frequent other stores is to know what they are doing different. As and when you gain more information, your business gets collective insight about the industry best practices that can be incorporated in your own business to get serve your customers better.
Add value to the customer experience
With so much competition these days, it is only a matter of time when your customers move on to some other service provider or brand if they do not have a good experience. Give your customers an exceptional experience by going the extra mile. They may not remember your product but sure enough they will remember your good service. To attract more customers and retain the old ones, create events and reward and recognition for your loyal ones to stay and new ones to come. You can also plan co-marketing an event with other local business owners to attract more people and cover wider customer base.
Have promotional activities
Do plan consistent promotional activities in the closer areas so that more people can be made aware about your product and services. For example, if you are computer protection service provider, you can immitate the models of other companies like Trend Micro who offer free month internet security to get more people to try their product. Use the power of social marketing to connect with your potential customers if you are running a business online.
Spread the word
Increase the traffic to your stores or website by running small time events and promotions. This will create a buzz for your business before you get started. Start at least 45 days in advance with the promotion of your business. Make aggressive approach one week before the event when you start posting links on Facebook and other social networking websites. Also re-post reminders just one day before the actual event to remind people.
Encourage other local business owners to share your activities
This is one of the best ways to gain attention on the social media pages. You can share the activities of the other local businesses through your page which will get you more followers and traffic. This will also ensure that the other businesses are also promoting you so you enjoy double attention from different set of users. You can end up being a valuable resource for many customers who rely on your page for information. Post other interesting stories related to your industry to make up for an interesting read. These are some quick and ingenious ways to get started and gain market intelligence and expertise in your domain.
Small businesses are using the power of PayPal every day for their important transactions and are always under the threat of being attacked by a cyber thief if they are not adequately protected. Here are some top tips to protect your account from being hacked.
Hey guys! I’m giving away a Genius Energy Mouse. The tech industry is fond of hybrid gadgets. Genius for instance went above and beyond the curve to design a wireless mouse with one additional feature: it doubles as a 2000mAh charger for your smartphone.
The Genius giveaway is part of my Father’s Day #DearDadPH contest. To win this, simply tweet a sweet message to your father using the hashtag #DearDadPH. Contest ongoing till June 15. Check out the link for the full mechanics and prizes.
Hey kids, want to screw around the Internet? Thanks to Krispy Kreme, I’m giving away 25 boxes of
sugar donuts. You see, last month KK had a Mother’s Day promo that let you customize messages to your moms through donuts. For the next two weeks, they’re letting the web go wherever it wants to go with the hashtag #JoyinaBox. Want a box of donuts with letters on them? Pay attention:
What is Dark Souls? In sum, it is a microcosm of the human condition. Of why we love to torture ourselves. Of why we are enamored by archetypes of the starving artist or the underpaid worker. And yet we trudge along to the very end of our day and die. No, not sleep. Die — to be reborn again the very next day.
It is May 2014. A quick Google search for “Mensakaba Geishu” and you’ll find a couple of placeholders in online food directories (like TripAdvisor and Looloo), a Facebook page and a couple of geo-located Instagram posts of noodles from an up and coming ramen bar in the south. I heard about the new ramen bar by accident — eavesdropping on a conversation while working at my favorite 3rd wave coffee gallery in the south. There was a new foodie haven in BF Homes — a pseudo hole in the wall with only 12 seats akin to a typical ramen bar in Japan. And it has never been featured on a food blog or a broadsheet, unlike most of the other popular food destinations along the Aguirre strip. So let this be the first.
Take a quick look into any store and the shiny, pretty, baubles displayed in counters are something that everyone wants to have. Male and female fashion ranges change every year and popular stars like Kim Kardashian, Emma Stone, etc heartily believe in wearing the most trendy fashions possible in the latest styles. This has given rise to a whole industry that recreates Hollywood or celebrity fashion and bling in affordable price ranges. Fashion stores and online websites now follow stars and trends quite closely and the general public can find hot styles in almost any price range. According to industry watchers, the online fashion market has increased by almost 70 percent in the last decade and there is a huge demand for costume jewelry, designer knock-offs and even trendy handmade fashion accessories. As a result, if you are an upcoming fashion designer or a person interested in starting a fashion line; now is the time to go online and go global.
Lately I’ve been recommending a Sony device to everyone who has considered taking their gadgets out to get wet. From their waterproof HD video camera that doubles as a projector, their waterproof and wireless headphone system, to my personal favorite — the RX-100 Mk II which has been hailed as the best underwater point and shoot camera in the world for 2014 by Backscatter, there’s no doubt that Sony’s interest in keeping your gadgets safe in the water is paying off.